"Al Amjaad is best known for Barns, the cafe business it established in 1992 as a contemporary yet entirely homegrown specialty coffee brand. Driven by a forward-thinking company culture, Barns is now the largest and one of the oldest coffee shop business in Saudi Arabia. Today, Al Amjaad uses a franchising model in order to speed growth in the number of Barn’s locations, but it makes sure to keep close to 50 percent of the shops company-owned. Strategic plans are in place to strengthen the company’s customer-centricity even more. Next year, Al Amjaad plans to issue an IPO, enabling the general public to transition from loyal customers to investors in the company’s success."