« While the group’s expansion from construction into events, marketing, PR, and retail continues into new areas each year, not everything is business for Ibrahim Al Sharidah. Indeed, his proudest achievement is having played a significant part in the artistic and cultural revolution led by his highness the Crown Prince, who made the development of culture and the arts a foundational part of the Vision 2030. Ibrahim Al Sharidah was the first to stage a concert in which women appeared and sang on stage, featuring Hiba Tawji in 2017. He also had a prominent role in casting the first woman actor to perform in the Saudi theater in 2018. »