« Al Shaikh hopes to contribute to a credible fashion industry in Saudi Arabia, as well as building a sustainable ecosystem for designers to thrive in. In addition to running her label, she is also a fashion consultant providing mentoring opportunities to emerging designers. She points to a need to establish workshops and courses that address the business of running a fashion label, a skill few young designers are exposed too. She notes that making mistakes along the way is a crucial part of the learning process, as it allows for personal and professional growth. »