Under the umbrella title of the Al Danah Group, Prince Abdulrahman brought in Adolfo Dominguez (one of the biggest Spanish fashion lines), Charangua (children boutiques), Milano Square (Italian Shoes), Germaine de Cappucini (skin care) and more recently Pronovias. “This was the first real bou- tique for wedding dresses, and again the first time that such a concept for wedding dresses has been seen in the Kingdom.Already a strategy for expansion is well underway. The Al Danah Group plans to open in Yemen in 2007 and in the Iranian market. Pronovias will also open up in Bahrain. Prince Abdulrahman says he likes to work hard and enjoys working in fashion. “My strength is that I started from nothing and I managed to achieve a lot and create a new way of doing business, a new era in retail, a new trend in Saudi Arabia. There was never a concept simply to own a boutique for women.