Prince Faisal is Chairman of a diversified family held organisation, respected internationally for quality and service, that raises the bar of the luxury goods industry in practically every area.When the Prince wanted to unite his family’s companies under one umbrella, he had a different vision from most company consolidators. He didn’t want to create yet another mega monolith, but to establish the kind of corporate structure that, while keeping the family holdings intact, would also allow expansion outside conventional corporate growth. His desire was not just to make money but to contribute to his country and try to have a good time doing it.