“When Haitham Al Hajji wakes up each day, he takes his motivation from the opportunity he has in his job to create something that has never been seen before. As the CEO and chief creative force behind Caviar Group, the Kuwait-based ad agency serving brands across the Gulf, he trades on new ideas and has developed a reputation for delivering ‘big’ commercials. ‘Big’ because of the concept, ‘Big’ because of viewership, and ‘Big’ because everyone is talking about them; clients include major corporate brands such as Etisalat Telecom, Saudi Telecom, Ooredoo, and Viva.”