Kuwaitis are a proud people with justification: Strategically located at the apex of the Arab Gulf, they have been traders, merchants and navigators throughout the region and the world. Famously open-minded, Kuwaitis have always welcomed new ideas and taken the best from the different cultures they have met throughout their history, bringing new ideas and innovation to a region steeped in religious custom and tradition. As the world still reels under the impact of recent economic down- turns, Marzouq Ali Al Ghanim is working hard to bring his once proud country back to the position of eminence it once enjoyed and he's doing it by trying to stand the accepted order on its head by encouraging deep reforms and changes in people's thinking and the government.