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BAHAR (Al) Marzouq , CEO , IFA FOOD
Product Details
COUNTRY:
KUWAIT
INDUSTRY / SECTOR:
Food & Beverage
COMPANY:
IFA FOOD
POSITION:
CEO
“Mr. Al Bahar says the company doesn’t ‘play it safe’, bringing completely new categories to the Kuwait market (e.g. OnCost, the first cash and carry in the country). That’s one reason why the company has invested in technology and social media, because although the focus is still on physical stores, online is an area where it can further differentiate itself. As a tech-savvy business, it looks to e-commerce and apps to tap into or create new food markets.”
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