« Arwa Alammari is one of the pioneers of the fashion industry in Saudi Arabia. Ever since childhood, Arwa Al Ammari has had entrepreneurial inclinations in addition to a strong interest in the arts, but for a long time, she treated it just as a hobby. Later on, she realized the best way to merge these two passions was to get into fashion design, so she set out to educate herself about the sector. Not long after establishing her own fashion company, ArAm, Ms. Al Ammari started drawing attention—including international recognition—for her unique artistic designs. »