If ever anyone needed an indication that things are, indeed, changing the Middle East, one needs look no farther than TOBY, the fashion brand created by Hatem Al Alakeel. The Arab spring has radically rewritten political maps across the region, and it seems that everywhere the traditional is giving way to the new – sometimes with adverse effects. Mr. Al Alakeel, in his own way ,is part oft he seeping changes affecting the GCC and MENA region, but he has chosen to work from within; using the traditional as an inspiration for improvement instead of a reason for replacement.